Green Homes and the Mass Market

Mar 6, 2009 at 3:15 pm

Presented by: Neal Tsay, Vice President, RCLCO

Session Description:

Green may be going mainstream, but mainstream buyers aren't necessarily buying green homes. This session will explain to builders and developers how they can reach the mainstream buyer with the right products and right neighborhoods and the right messages. Neal Tsay will share information directly from consumers as well as insights from successful green home case studies across the country.

Bio:

Neal brings a unique national perspective to client activities, having conducted and managed engagements in over 25 states, Canada, and Mexico. Since joining RCLCO in 2001, his advisory experience has encompassed a full range of land uses-including numerous types of residential, office, retail, industrial, hotel, golf, and mixed-use developments for private- and public-sector clients. Recently, Neal provided clients with strategic advice for several high-profile infill sites in Las Vegas and Los Angeles, as well as pioneering projects in many major and mid-size markets in the western United States. Neal holds a Bachelor's in Economics and History from Columbia University and is a member of the Urban Land Institute (ULI).